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Better Pet Parenting Starts Here
Better Pet Parenting Starts Here

For a world that is kinder, healthier, and wiser.

Based in Carlsbad, California and founded in 2005, Pupologie is a small business with a big mission to disrupt the pet food status quo.

Traditional pet foods use ingredients that contribute to allergies, obesity, itchy skin, ear infections, digestive issues, and beyond. Furthermore, the companies that manufacture these diets are some of the biggest contributors to the climate crisis.

We are passionately bringing forward diets that improve pet lives made by companies that care about ethics, regenerative sourcing, transparency, farm animal welfare, climate and social justice.

Meet The Founder

Read more about our founder, Denise Clifton here.

Our Brand Standards

What makes our brand selection different than that of typical pet supply retailers? Well, simply put, EVERYTHING! Pupologie exists to completely turn commercial pet food on its head. For about a century, the making of commercial pet food has been dominated by behemoth conglomerates seeking to increase their profits at the cost of animals’ health and vitality.

These conglomerates, with their global reach and enterprises across multiple industries, have influenced everything about pet culture, while keeping the truth about their manufacturing practices and quality of their ingredients hidden away.

Pet families are unwittingly tricked into buying “foods” and “treats” for their beloved pets that actually contain toxic and harmful ingredients.

Browse brands

What You Will Never See On Our Shelves

𐄂 Brands owned by or connected to mass conglomerate corporations

𐄂 Brands that make pet diets using low-grade, nutrition-lacking ingredients such as corn, wheat, soy, or by-products

𐄂 Brands that use carcinogenic preservatives such as ethoxyquin, BHT or BHA

𐄂 Brands that use artificial flavors, colors, or enhancers

𐄂 Brands made in the same facilities and kitchens as any brands that do not meet our standards

What Is On Our Shelves

✓ Pet food made using real, whole ingredients

✓ Brands that are made in micro and small batches

✓ Brands that use non-factory farmed meats

✓ Brands that give you access to their sourcing information

✓ Brands made in human grade facilities

✓ Brands that source non-GMO, organic, certified humane, GAP rated, and small farm ingredients

Our Brand Promise

✓ Micro & Small Scale Kitchens

✓ No mass products or mass marketed brands

✓ Nutrition-Centered, Not Profit-Centered

✓ Formulated To Prevent The Common Ailments Pets Experience

✓ All products follow the guidelines and philosophies of integrative veterinarians that specialize in WHOLE HEALTH 

Welcome To Pupologie